I have just come across a discussion started by Michael Boyink suggesting that web designers should not work for free when it comes to creating sites for churches because that inherently means that the organisations that the work is done for do not value it.

Because when a church gets a website for free, it evidently has no value. Things with no value get replaced or reimplemented on a moment’s notice, on staff whim, or as soon as the person leading the effort is called away.

The comments on this piece numbered 85 when he closed commenting, and on Church Marketing Sucks comments are still coming in, so it is obviously a topic that people have strong opinions on.

The criticism around this says that the website creation should be a gift without reservation to the church and what they do with it is their business, but this misses the point of the article. Churches that invest nothing in the original design and building of a website are not likely to invest the relevant resources ongoing to develop compelling and relevant content for the site.

And when someone else offers to take over the site, the old design is too easily abandoned (as it costs nothing) and replaced, when in fact the time spent on the redesign could have been better used on content. Michael Boyink suggests that churches that pay for the site in the first place are more likely to commit the relevant resources to get the most out of their investment.

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