So I’m going to the Echo Conference in Dallas, TX (USA) next week. It’s for leaders that use media, the internet, and other forms of technology as a tool for the church. I get paid to go to conferences like this for my work and I’ve participated in these kinds of conferences or trade shows (yes they have trade shows for churches too).
There are a lot of conferences and training events out there that compete for the attention of the church staff. There are denominational events, those put on by the church’s affiliation or events surrounding a subject like worship or leadership in church. And the staff person must decide which events are most valuable while remaining a good steward of the church’s budget.
We are called to come together and meet as Christians and we also understand that iron sharpens iron. And when thousands of people commit to coming to these events year after year, it also becomes a place of commerce for many vendors. Is that ok? I happen to work for a vendor like this but I also know my own heart and I pray often about my motivations. At what point are these vendors and event organizers trying to create revenue rather than equipping leaders? My answer is: the vendors wouldn’t come if there wasn’t money to be made. My bosses wouldn’t let me attend or buy booth space if the end goal was to spread love.
It’s obvious that the makers of technology like projectors, video cameras, and computers are interested in sales. It wouldn’t make sense for them to give their products away, would it? And before technology was heavily involved in the church did we have the same scrutiny of stain glass makers and the people who make wooden pews? We are called to be IN the world not OF the world. So even though we participate in events that are consumer related and we’re treated like businesses by vendors we are still the church.
What are your experiences and what is your feedback?



17 comments
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6 August 2008 at 8:11 pm
Steve Bradley
Are equipping leaders and creating revenue mutually exclusive activities? Can’t you do both? Why can’t both of these activities be in alignment?
I agree that if the equipping leaders focus is lost, you no longer have a solid foundation from which to work. But if you ignore the revenue side, how long can you practically stay in business, or in that ministry? And if you can’t stay involved in the activities that help to equip leaders, haven’t you lost that as well?
I think part of the tension here lies in the pre-judgment many have that creating revenue is somehow inherently evil. From my view, making a reasonable profit or living by providing valuable goods or services is perfectly acceptable, whether you’re a vendor or a paid staff member of a church.
The problem comes when our hearts and minds become preoccupied with money — that’s when the spirit of Mammon supplants the Spirit of God. And this can be true of one who has a lot of money at their disposal, or one who has very little.
If we assume, however, that anyone making money is greedy or out of step with God’s mission, we’re actually revealing as much or more about the state of our own hearts as we are about the heart of the one we’re judging.
Case in point — Jesus’s parable of the talents in Matt. 25:14-30 — the master rewards those who use his money well and create a return on the investment. And the master punishes the one who hid the money, and viewed the master’s heart and profit making activities as evil.
Interested to hear other’s thoughts on this…
6 August 2008 at 9:15 pm
christophermiller
You make great points. The two are not mutually exclusive.
I agree that people either misunderstand or misquote the bible on this matter. “Money is the root of all evil” is the incorrect phrasing. 1 Tim 6:10 says, “The love of money is the root of all kinds of evil.” (NIV)
11 August 2008 at 4:39 pm
Sean Lewis
I heard this is going to be a great conference. A lot of times vendors that operate a lot in the faith based market, tend to teach more than try to sell. Ultimately knowledge and insight will sell a product. Especially from companies such as Shure, Yamaha, Martin Lighting, their House of Worship Managers are amazing, and love helping the church.
14 August 2008 at 4:33 pm
Anonymous
I’m here now and having a great time. We set up the internet cafe area and things are going smoothly. The church it’s held in, Watermark, is a beautiful conversion from business space into a church. It’s really incredible. I’ll keep everyone up to date on the goings on.
-Chris
15 August 2008 at 4:16 pm
Ernest 'Turbo' Murry
Not only are the two not mutually exclusive, they must work in conjunction with each other.
As the former owner of a church media consulting firm, I think it’s a fine line that these companies walk. To make money or to minister. To meet the church’s budget or to meet the company’s budget. Fall too heavily in any direction and the company could fall apart.
In my opinion, only a very strong leader can maintain that balance. I wasn’t a strong leader and gave away too many products and too much time. The business went into debt and fell apart.
Thanks for the great post.
6 October 2008 at 7:41 pm
Warren Reynolds
I think using a website is one of the best ways to promote churches. Not only are they visually appealing, but they can be interactive like ChurchTag.com. On this site users can become members of churches and blog to their friends from that church. It is like all the other social networking sites (myspace, facebook etc…) But with a church theme.
1 November 2008 at 9:04 am
Keith
You’re right. Used to be stained glass and Gregorian Chant. Now we are much cooler!
Seriously though, I am an Interactive Developer and this is absolutely needed today. We must make use of technology ant the arts to present the message of Jesus Christ.
May Gods Word speak through us all.
20 November 2008 at 6:32 am
AJ Swoboda
No doubt…
Its like a Saturday market for Christians. I was at Rob Bell’s church this past weekend (Marshill.org) and they have recently taken down all merchandise from being sold on the basis that something just doesn’t feel right about it. I don’t know. its one of those deep gut feeling things.
I think you are on to something
26 November 2008 at 8:52 pm
David Mills
One place they are all in common is that whatever we create, for sale or free has to meet the needs of people we are trying to reach– appeal to their sense of value. We have taken to using a community needs assessment whenever we start something new to target those needs for meaningful service. Its located online at http://www.compassionbydesign.com.
28 January 2009 at 9:42 am
Keith
I really think that training leaders is key to church growth. And if a leader is really committed to being the best, spending money on developing that should not be a problem.
27 February 2009 at 5:02 pm
y22icom
شات سودي
27 February 2009 at 5:02 pm
y22icom
دردشة فله
27 February 2009 at 5:02 pm
y22icom
شات
30 May 2009 at 2:57 am
sermon video
Yeah, that’s a tough issue. We have a cafe at our church and it seems OK. However Jesus giong nuts on the money-changers in the temple does give me some concern. I guess they were ripping people off though.
17 August 2010 at 12:01 pm
madhyamtechnology
create more links and pictures
9 May 2011 at 6:26 am
Andre Hunt
Those who attended the conference should realdly check out a top church construction and church building company http://www.bigskyllc.com, Big Sky Enterprises, they are a leader in church construction and church buliding and manage the entire process.
22 July 2011 at 7:38 pm
Luke
I see this is an older post, but if anyone comes across it, I would love to hear of similar conferences. I attend Imago DeiChurch in Peoria, IL, and we are trying to take advantage of these sorts of opportunities online to spread the good news.