It is important to consider the various users of the church website, so that the website can be tailored to their needs.

  • Current church attendees/members: This group is probably the easiest to analyse (because we are in this group). They look to the church website for information on events that are occuring, they want up-to-date information and they want to see a website that they can be proud of and show to their friends, such as …
  • People moving into the vicinity of the church: If a christian family moves into a new area, they will have to begin the process of looking for a fellowship to attend, and this could start on the web. Finding the church’s site could lead to them coming through the door. Of course, they would also look at friends’ recommendations and other factors, but without a web presence, they might not even try the church. And finally …
  • People who are not Christian, but are curious: Maybe they have received a leaflet through the door or otherwise come into contact with the church and want to find out more. A website is an easy (and anonymous) way of finding out more.

Each of these groups are important and their needs must be incorporated into the website, so that it fulfils its purpose.

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