There is an interesting article from C B Anderson about the need to invest in youth marketing.

Last year MTV, VH1 and other youth-related groups spent billions of dollars marketing to America’s youth.
The local church did not.

The marketing the article suggests is along the lines of a youth minister and giving them the financial resources to do fun things with the youth.

There are no churches that would not benefit from having an active youth, but unless a church makes the effort to reach the youth (and this will inevitably involve some level of investment), the church may miss the target.

The article makes one final important point by quoting Bill Parnell (youth minister):

However, he [Bill Parnell] says that it doesn’t matter how much money is spend on gadgets and production, if you don’t reach out to them on a personal level.