There is a good article on Nathan’s blog about church marketing. It is specifically written for small churches which makes it relevant to my situation.
It contains 10 points including the obligitory post on creating a church website and important points relating to youth.
The kids are the single most important part of your [church’s] ministry. Spend a lot of time, money and effort on having a good children’s program … You have a responsibility to those kids to give them a good foundation.
Very hard to disagree with, now go and read the whole article.