Bill Seaver in Outreach Magazine, reprinted in Christianity Today, writes about the difference between web 1.0 and web 2.0. He is making the important distinction, and explains that what was progressive 2 or 3 years ago for a church website, is now dated. Seaver argues that churches need to embrace web two point oh to gain the most benefit from the web and stop making excuses about not being ready.

Does this sound like your church? If you’ve mentioned “sprucing up the Web site” recently or thought, Our Web site needs to be more cutting-edge and have more energy and movement, there’s a good chance you share the mentality of this publisher. You’re thinking about Web 1.0 when you should be thinking Web 2.0, and that’s just not going to cut it in 2007.

By web 2.0 he means, blogs, photo-sharing sites, online video, podcasts and social networking sites. He goes on to explain that web 2.0 is not as difficult or expensive as it sounds and ends with;

If your church isn’t ready, then you’re the best possible candidate for Web 2.0.